Aya Shalkar (Kazakh: ?? ??????, Aya Calkar, Ai’ay’lym S’alkar, ??????? ??????; born January 29, 1996) is a Kazakh graphic designer and a model who became notable on Instagram. Shalkar founded Ash Wear clothing brand inspired by the philosophy of simplicity and openness.
The name of the brand, “Ash”, translates from Kazakh as “open”.
It also coincides with Ayaulym Shalkar's initials (A.Sh).
Currently, she studies graphic design in one of Europe’s leading schools Die Angewandte in Vienna.