How to Pronounce Bernard Berelson
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Jun 02, 1912 Spokane, Washington, United States Died on 25 Sep 1979 (aged 67)
American behavioral scientist
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About Bernard Berelson
- Bernard Reuben Berelson (1912–1979) was an American behavioral scientist, known for his work on communication and mass media.
- He was a leading proponent of the broad idea of the "behavioral sciences", a field he saw as including areas such as public opinion.
- In Chapter 14 of Voting (1954), he enunciated what has become known as Berelson's paradox on democracy: while classical theories of its success assume voters committed to interest in public life, this fails to correspond with practical politics, while the system itself functions.Berelson wrote a summary entitled The Great Debate on Cultural Democracy regarding the confrontation between mass society theorists and researchers for the media industries.
- Berelson asserted that the resolution of the debate was simple: just listen to mass communication researchers like himself as they develop useful answers to the issues raised by others.
