How to Pronounce George Ritzer
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Oct 14, 1940 New York City, New York, United States 83 years old
American sociologist
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About George Ritzer
- George Ritzer (born October 14, 1940) is an American sociologist, professor, and author who studies globalization, metatheory, patterns of consumption, and modern and postmodern social theory.
- His most notable contribution to date is his concept of McDonaldization, which draws upon Max Weber's idea of rationalization through the lens of the fast food industry.
- In addition to creating his own theories, Ritzer has also written many general sociology books, including Introduction to Sociology (2012) as well as Essentials to Sociology (2014), and modern and postmodern social theory textbooks.
- He coined the term “McDonaldization”.
- Currently, Ritzer is a Distinguished Professor at the University of Maryland, College Park.
