How to Pronounce Theodore Levitt
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Mar 01, 1925 Vollmerz, Hesse, Germany Died on 28 Jun 2006 (aged 81)
American economist and professor at Harvard Business School
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About Theodore Levitt
- Theodore Levitt (March 1, 1925, – June 28, 2006) was an American economist and a professor at the Harvard Business School.
- He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization.
- In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".
